Bluetooth LE Beacon Market To Grow With A CAGR Of 22.0% In 2017-2025
In accordance with the latest market research report published by Credence Research, “Proximity Beacon Market(by Operating Platform (Open Source, Closed Source), By End-use (Retail, Public Infrastructures, Others)) Market – Growth, Prospective Buyers and Competitive Landscape, 2017-2025”, Smart Beacon industry is believed to flourish at a CAGR 22.0% from 2017 to 2025.
The full report can be acquired at http://www.credenceresearch.com/report/bluetooth-beacon-market
Mobile and wireless communication technologies have emerged tremendously in the last few decades. Growth and development of advanced cellular communication is estimated to grow a step forward in the forthcoming years, noticing adoption throughout the different application. The retail industry is one such vertical consistently working towards bettering their buyer experience by deploying more modern engagement models. Some of them are engaging LED billboards, interactive billboards, and facial analytics/recognition. This makes the retail industry hugely promising for customer engagement technologies similar to Marketing Beacon. Proximity Beacon is one of the many wireless communication techniques developed recently using which the retail firms (outlets) can come in contact with their prospects.
The Bluetooth Beacon market has experienced substantial growth since its first introduction in 2013. Bluetooth LE Beacon is equipped with Bluetooth low energy (BLE) and has been shown to be a pretty basic one-way communication channel. Bluetooth Beacons are available for both open source and closed source platform and hence, can be used for a range of applications. Also, the installation and operation cost of Smart Beacon is very cost effective making it a lasting solution for the retail businesses, as a consequence improving brand advertising. Companies are willingly using this new way of engaging their buyers. And additionally, Marketing Beacon finds its application in public places like airports, automatic parking systems, navigation in the buildings and others to lead the people through giving information instantly to their mobile phones.
Perimeter Beacon market is segmented based upon platform, end-use, and geography. On such basis as the platform, Proximity Beacon is classified as open source Marketing Beacons and closed source Marketing Beacon. Open source Proximity Beacon are usually applicable for android platform, while the closed source Bluetooth LE Beacon is deployed for IOS operating system. Depending on the end-use segmentation, Perimeter Beacons are sorted for retail, public area, and other applications. The other applications segment involve indoor navigations and medical care applications.
Internationally, The USA leads the complete Perimeter Beacon market. Europe succeeds the North American iBeacon market when considering revenue. Asia-Pacific is anticipated to turn out as the fastest developing market for Bluetooth LE Beacon technology thanks to the considerable potential for the retail industry. Perimeter Beacon market is expected to grow drastically in the Asia Pacific in the forecast time period.
Bluetooth LE Beacon market remains to be in its beginning stage, with a small number of countries seeing their utilization. The market consists of a large number of makers, with a majority of them dedicated to developing power-efficient Smart Beacons based on open source platform. Beacon brands such as Aruba (a Hewlett-Packard Enterprise Company), Estimote, Inc., Gimbal, Inc., Kontakt.io, Radius Networks, Inc., BlueCats, Blue Sense Networks, Glimworm Beacon, Sensorberg GmbH, and others are maturing the technology by increasing battery lifespan and bettering other technical specs just like operating range. Another major strategy followed by the market participants is building low-cost iBeacon for small retail segments.
Continue efforts by the retail industry toward better customer captivation
Bettering international sales channel so as to retain and maximize the sales
Continuous growth in wireless communication as well as the mobile phone technology
Give full attention to extending the application area of Bluetooth LE Beacons